Coven Plum Eyeshadow Primer – Matte Pigment Base

Coven – Prime for Rebellion Eyeshadow Primer

Matte Plum Eyeshadow Primer • Long-Wearing • Waterproof

Coven is a cool-toned plum eyeshadow primer with a subtle grey undertone, designed to deepen colour and add moody dimension to eye looks. Ideal for creating smoky, shadowed effects, this base enhances pigment while maintaining a controlled, matte finish.

Formulated to intensify purple, mauve, berry, and cool-toned shadows, Coven creates an even, opaque canvas that helps prevent creasing and fading. Its matte, creamy texture blends smoothly, making it well suited to smoky eyes, graphic liner work, or layered editorial looks across eyes, cheeks, or lips.

Powered by makeup-gripping film formers, this primer dries down matte and locks colour in place with waterproof, smudge-proof, non-transfer wear, built for long wear without cracking or heaviness.

✶ Matte, high-impact pigment base
✶ Enhances cool-toned and smoky shades
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free

Where It Works Best

Coven is designed to deepen and refine cool-toned and muted pigments.

✶ Intensifies plum, purple, mauve, berry, charcoal, and grey-based shades
✶ Adds depth and dimension to smoky and grunge-inspired looks
✶ Ideal for cool-toned graphic liner, smoked-out eyes, and editorial makeup
✶ Can be worn alone as a soft matte wash for a shadowed plum effect
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)

Ingredients:

Aqua, Cyclopentasiloxane, PEG-10 dimethicone, Butylene Glycol Dimethicone, Synthetic Fluorphlogopite, Disteardimonium hectorite, Phenoxyethanol, tocopheryl acetate, alcohol, mica, Polymethyl Methacrylate, Trimethylsiloxysilicate,saccharide isomerase, sodium chloride, perfume, Ethylhexylglycerin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005